Metsähallitus Parks & Wildlife Finland experiments with trail videos to introduce trails for first time visitors to national parks. The first video release showcases a popular mountain biking trail in and nearby Syöte National Park.
The trail video visualizes the challenges, services and experiences of the trail more efficiently than any other media today. The customer journey from trailhead to the finish point sets the story in the video, making it very easy to evaluate the suitability of the trail experience.
In future Parks & Wildlife Finland is planning to produce more trail videos from popular destinations to describe the trail features. The aim is to help visitors in planning successful and safe trips to the natural wonders of Finland.
Syötteen Kierros Trail Video (www.youtube.com)